Creating a brand identity for a thrill-seeking YouTube channel
Boots on the Ground is a well rounded, thrill-seeking YouTube channel that produces content and reviews for the everyday mountain biker.
Their aim is to cut through the noise and provide families with an honest insight into the world of mountain biking - something that is surprisingly difficult to find!
Across YouTube and social media, we created a brand that was built to adapt to any platform - providing a clear and authentic connection to its audience that is instantly recognisable and more importantly, hard to miss.
The outcome was a forward-thinking brand that is ready to disrupt a crowded market.